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The mother company of MILCENT APPLIANCES PVT LTD., SWASTIK ENGINEERING WORKS was established in 1946. Swastik Engineering Works was a very small company which employed 7-8 workers and was simply involved in repairing of oil engine.
Who We Are
The founders of this company were 2 partners. MILCENT has nine branch offices which are also the sales & services centers having more than 300 retail outlets across India and has presence in all major states of India. Because of enthusiasm of the founders, MILCENT Group launched a hand driven curd churning machine in the market and subsequently domestic electric curd churning machine was developed. For this invention, the founders of MILCENT got Patent rights and were also honoured by the then Finance Minister, Government of India, Mr. Morarji Desai by awarding a Gold Medal to Mr. Jashbhai Patel , the founder and father of present CMD Mr. RohitKumar Patel.
The subsequent development of MILCENT Group was invention of Domestic Electric Flour Mill which was launched in the year 1960. For this also MILCENT enjoyed patent rights for initial 16 years. Thus, invention has been an inherent characteristic of MILCENT.
After the launch of the domestic electric flour mill, the company began its advancement and started expansion of its business. As time went by, the product became more popular in the market and has now colored the life of the people with more convenience and comfort, simultaneously saving cost of grinding grains manually.
The second generationtook over the management in the year 1972 and since then, many different models have been developed and launched in the market.
MILCENT is now enjoying a lion’s share in the Domestic Flour Mill market MILCENT Group has also diversified and expanded its' activities in to developing residential schemes of bungalows and multi-storied buildings and Home Appliances and also pharmaceutical products under the name of Amanta HealthCare LTD.